Stop Giving Away Your Professional Expertise

“You wouldn’t call a plumber and expect him to come to your house, diagnose, and fix your problem for free. However, every day, professionals, especially professionals of the creative class (doctors, lawyers, business coaches, marketing professionals, accountants, and other knowledge-based workers) are being asked to do that very thing.

If you’re a professional who draws on complex bodies of knowledge and experience to solve specific problems, you’ve probably faced this issue. So, how do you keep from having this recurring problem impact your business?

Here are some ways to communicate away the situation.”